Versace

Big, bold and gold (or at least gold-plated)

With its vivid colours, sexy cuts and enduring house signatures, Versace has always oozed luxurious maximalism. Gianni Versace, who became synonymous with feminine va-va-voom and the 1990s cult of the "supermodel" once said, "Women are sure of themselves today. They don’t have to emulate the way men dress." Jennifer Lopez’s turn on the runway in 2019 shows that Gianni’s words still hold true. Versace is also known for its classical references such as the bold "Barocco" print that takes its cue from Italian frescoes and the elaborate gold Medusa motif that instantly identifies ready-to-wear, eyewear, jewellery and watches. After his untimely death in 1997, Donatella Versace took over as artistic director. She has remained faithful to the original aesthetic while creating identifiable classics of her own.